Why content creation services are a smart investment in 2025

Content creation services are becoming increasingly popular, especially in an environment where content is more ephemeral, algorithms are constantly changing, and trends transform rapidly. In this context, delegating content creation to a specialized company is not only practical but, in many cases, a smarter strategic decision.

A social media presence has become a "non-negotiable," especially considering that 60% of the world's population is on social media, and 8 out of 10 companies have a digital presence. Therefore, creating digital content is an imperative necessity for any professional or company today.

And it’s not just about adapting to the constant changes of the digital environment: outsourcing also positively impacts results. According to Deloitte, 88% of companies that outsource processes manage to reduce costs compared to those that maintain in-house teams. In the specific case of marketing, delegating content creation can represent savings of 20% to 30% by avoiding expenses related to salaries, tools, and specialized training. Major companies have opted for this model, and even a hybrid one that combines an on-site team with a specialized company for content creation and specific outreach campaigns; this is the case for Netflix and Apple. This is also notable in the health sector, where pharmaceutical companies like Novartis and Sanofi have delegated the creation of innovative digital formats, as have large Latin American clinics like Clínica Alemana in Chile and clinics associated with Sanitas in Colombia.

But the benefit is not just economic. Various analyses reveal that 90% of companies that outsource marketing tasks report a positive impact on their revenue and are 2.2 times more likely to obtain a favorable return on investment (ROI). This improvement is also reflected in key metrics: outsourcing can increase web traffic by 44%, improve sales conversions by 30%, and raise lead quality by 40%. Additionally, 55% of companies that delegate content creation report an increase in lead generation.

On the other hand, interaction is also favored. A HubSpot study found that content produced by agencies tends to generate higher engagement (likes, comments, shares) on both social media and other platforms. This is largely due to the ability of agencies to create more attractive, relevant, and well-aligned messages for the target audience.

Furthermore, by outsourcing content production, companies free up internal resources that can be redirected toward key activities such as product development, customer service, or overall strategy. This translates into greater efficiency and productivity. Finally, it is worth noting that agencies bring together professionals with experience in different areas of digital marketing: design, writing, SEO, advertising, analytics, among others. This allows them to offer a comprehensive and updated approach, which companies often cannot access with their own teams.

Content Creation Services with Automatia Bot

At Automatia Bot, we specialize in creating digital content focused on the health sector, for both organic strategies and paid campaigns. If you have a practice or are a health professional who wants to increase your visibility in the digital ecosystem of the United States or Colombia, at Automatia we offer practical, effective, and context-adapted solutions.

We use artificial intelligence to optimize the creation of reels, posts, stories, and blogs, adapted to your target audience and aligned with the needs of each segment. This technology allows us to generate more precise, agile, and effective content, maximizing the impact of each message. We design each piece based on the results you seek and the services you offer, ensuring coherence, value, and relevance for your audience.

This means that at Automatia, we optimize all our processes with the help of Artificial Intelligence, which translates into fewer requests for the client and time efficiency, as we can produce quality content aligned with your objectives with just a few photographs and videos. Additionally, with the support of artificial intelligence, we strategically optimize campaigns: we identify sector trends more quickly, analyze the competition, and detect key audiences and ideas so that the content is not only visually attractive but also relevant and aligned with what is actually being consumed today.

Benefits of an active digital presence for health professionals:

• Greater visibility and positioning on social media, attracting potential patients seeking reliable information online.

• Building a digital reputation based on educational, human, and professional content.

• Closer communication with your audience, which allows for building trust and loyalty.

• Differentiation from the competition, highlighting your services, experience, and particular approach.

• Acquisition of new patients through content strategies optimized for SEO and well-segmented advertising campaigns.

Having a digital presence doesn't mean wasting time creating content. On the contrary: you will only focus on curating what is published, ensuring that each piece is clinically accurate and maintains your expert voice.

In today's digital environment, your social media presence is not a luxury: it is a necessity. With Automatia Bot, you can do it professionally, efficiently, and with real impact, thanks to a multidisciplinary team that includes audiovisual producers, designers, writers, digital strategists, community managers, and content creators. This diversity of profiles allows us to approach each project from different angles, guaranteeing high-quality pieces that are coherent with your brand and oriented toward concrete results.

What impact could your work have if more people discovered it through strategic social media content?